2003 Alfa Romeo 147 TI

2003 Alfa Romeo 147 TI

2003 Alfa Romeo 147 TI The Alfa Romeo 147 has given everybody a step-through-step manual to reaching outstanding global success in just a few short months. First came the critical acclaim: the 'Car of the Year 2001' identify, the 'Volante d'Oro' provided by the German magazine 'Bild am Sonntag' and the 'Trophée du layout 2000' award from the French 'Automobile Magazine'. Then got here the plaudits from readers: the distinguished 'Auto Europe 1' organised via Auto Bild on behalf of thirteen motoring magazines (the Alfa Romeo 147 received maximum votes in no fewer than 8 international locations) and 'My preferred car 2001', which displays the critiques of readers who buy the month-to-month magazine 'Quattroruote'.

Then got here the most welcome sign of appreciation of all: from the market. In all, 55,000 orders were amassed between the end of October 2000 and February this yr. This pleasurable end result has been so sudden that we've even needed to schedule a manufacturing boom on the manufacturing unit. The numbers were upped from 100,000 to 120,000 devices in step with year and plans are afoot to boost this figure to 140,000.

The most vital element, even though, is that the Alfa Romeo 147 has accomplished what it set out to do, i.E. Make a qualitative bounce upward from the preceding model and establish itself firmly on the higher part of the section in which the exceptional status compact sports automobiles at the moment are clustered.

The figures endure this out. The Alfa Romeo 147 occupies a rate band where costs are better than those commanded by using the Alfa Romeo 145. This is due to the fact discerning Alfa clients wanted a extra distinctly specified automobile. And also due to the fact these self-equal customers go for the most comprehensive variations and specs within the variety: the 120 bhp 1.6 has been the very best-promoting Alfa Romeo 147 in Europe up to now.

The Alfa Romeo 147 owes its achievement to the reality that it appeals to girls, it appeals to the younger and it additionally appeals to motorists who until these days drove competition' cars. Suffice it to say that during Italy, for example, sixty five% of traded-in cars have been no longer Alfa Romeos and 30% had been now not even Fiat Auto fashions.

All in all, the 147 has attracted new customers to Alfa Romeo and has made a large contribution to standard logo consequences: our European market share has risen through 23% at some stage in the first two months of the yr.

The variety is now complemented by way of:

• 5-door model that gives more versatility and ease of get entry to at the same time as maintaining all of the persona and fashion of the three-door;
• 1.Nine JTD, a model created for customers who want all the comfort and overall performance the model can provide combined with a welcome reduction in fuel consumption;
• 2.0 T. Spark 16 valve with manual gearbox.

These are essential additions while you recall that, normal, the marketplace for these new variations is well worth three instances that of the petrol-driven 3-door subsegment by myself.

The Alfa Romeo 147 variety has now not simply been prolonged to provide three new versions, it's also presenting its clients every other critical product characteristic: the CONNECT system.

This device is destined to trade the way we experience the automobile. More than that, to transform our complete idea of mobility. Because services and products had been  separate worlds earlier than CONNECT came along however now, for the first time, they are one and the equal.

All which means automobile occupants will gain from statistics, verbal exchange, help and safety because of a system that is now making its first look at the Alfa Romeo 147 but will quickly be adopted on all new Fiat, Alfa and Lancia fashions. This tool is destined to make Fiat Auto absolutely the leader inside the mobility services field.

As part of its new assignment to make ultra-modern communications era on hand to all, Fiat Auto is presenting the primary level of CONNECT (plus an annual subscription to CONNECT offerings) at the value of a ordinary navigation machine. It is likewise giving drivers a risk to find out the considerable blessings of these services with the aid of throwing in a unfastened 6 month subscription.