2002 Alfa Romeo 147 JTD 16V |
2002 Alfa Romeo 147 JTD 16V The Alfa Romeo 147 has given everybody a step-with the aid of-step manual to attaining exceptional global fulfillment in only some short months. First got here the essential acclaim: the 'Car of the Year 2001' name, the 'Volante d'Oro' provided through the German mag 'Bild am Sonntag' and the 'Trophée du design 2000' award from the French 'Automobile Magazine'. Then got here the plaudits from readers: the celebrated 'Auto Europe 1' organised by using Auto Bild on behalf of 13 motoring magazines (the Alfa Romeo 147 received maximum votes in no fewer than 8 international locations) and 'My favourite automobile 2001', which reflects the critiques of readers who purchase the month-to-month mag 'Quattroruote'.
Then got here the most welcome signal of appreciation of all: from the market. In all, fifty five,000 orders have been collected among the quit of October 2000 and February this 12 months. This enjoyable end result has been so surprising that we have even had to agenda a production boom on the factory. The numbers were upped from one hundred,000 to one hundred twenty,000 devices according to 12 months and plans are afoot to enhance this discern to one hundred forty,000.
The most vital thing, even though, is that the Alfa Romeo 147 has executed what it set out to do, i.E. Make a qualitative jump upward from the previous model and set up itself firmly on the higher part of the phase in which the best status compact sports motors are now clustered.
The figures endure this out. The Alfa Romeo 147 occupies a rate band wherein expenses are higher than the ones commanded with the aid of the Alfa Romeo 145. This is because discerning Alfa customers desired a more exceptionally targeted car. And additionally because those self-same clients cross for the most complete versions and specifications within the variety: the 120 bhp 1.6 has been the best-selling Alfa Romeo 147 in Europe so far.
The Alfa Romeo 147 owes its achievement to the fact that it appeals to women, it appeals to the young and it additionally appeals to motorists who till currently drove competition' automobiles. Suffice it to mention that during Italy, for example, sixty five% of traded-in motors have been not Alfa Romeos and 30% had been not even Fiat Auto fashions.
All in all, the 147 has attracted new clients to Alfa Romeo and has made a large contribution to average emblem outcomes: our European market share has risen by means of 23% during the primary two months of the yr.
The variety is now complemented with the aid of:
- five-door version that offers more versatility and simplicity of get right of entry to whilst preserving all of the persona and style of the three-door;
- 1.Nine JTD, a model created for clients who want all the comfort and overall performance the model can offer mixed with a welcome discount in gas consumption;
- 2.0 T. Spark sixteen valve with manual gearbox.
These are essential additions whilst you don't forget that, usual, the marketplace for these new variations is really worth 3 times that of the petrol-driven 3-door subsegment on my own.
The Alfa Romeo 147 variety has no longer simply been extended to provide 3 new versions, it's also presenting its customers any other vital product feature: the CONNECT system.
This tool is destined to trade the manner we enjoy the auto. More than that, to convert our complete idea of mobility. Because products and services were two separate worlds earlier than CONNECT got here alongside but now, for the primary time, they're one and the identical.
All because of this automobile occupants will advantage from information, verbal exchange, help and protection because of a system this is now making its first look on the Alfa Romeo 147 however will soon be adopted on all new Fiat, Alfa and Lancia fashions. This device is destined to make Fiat Auto absolutely the chief within the mobility offerings field.
As a part of its new task to make modern day communications technology reachable to all, Fiat Auto is offering the first stage of CONNECT (plus an annual subscription to CONNECT offerings) on the price of a ordinary navigation device. It is also giving drivers a risk to discover the huge blessings of those offerings by using throwing in a unfastened 6 month subscription.
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